Elevating the constraints – the case of Atulya Dairy


Document Information

Authors: Prasad Vasant Joshi, Vardhan Mahesh Choubey, Harshal Gangadhar Desale
Journal: Emerald Emerging Markets Case Studies
Publisher: Emerald
Published: 2023-9-14
DOI: 10.1108/EEMCS-04-2023-0102

Abstract

Purpose: Learning outcomes
The learning outcomes of this study are to understand the theory of constraints and related concepts, to evaluate constraints impeding organizational growth and to develop a solution addressing the constraints in the best possible way.

Case overview/synopsis
Bottlenecks or constraints impede an organization from reaching its full potential, thus having implications for the internal and external functionalities of the organization. Internally, many resources remain idle or deteriorate, as constraints always hamper the overall capacity. Externally, the organization might lose the customer for not fulfilling their demands. The organization may be unable to procure the raw material at economical prices from the suppliers, as large-quantity orders may not be placed. This case was designed to make students understand the theory of constraints (TOC) and related concepts. The TOC framework was a management philosophy developed by Dr Eliyahu Goldratt and popularly mentioned in his book The Goal. This case study considered a dairy plant as its central focus. The protagonist was challenged by the existing constraints in his dairy plant, and his dilemmas were introduced. The dairy processes were discussed, followed by details of supplies made to the dairy plant regularly. The capacity constraints at different levels were mentioned. The case also discussed the quick fixes adopted by the dairy to overcome the constraints. Finally, this case ended with a dilemma presented before the protagonist and a dire need for a solution thereafter.

Complexity academic level
This case was appropriate for introducing TOC to undergraduate and postgraduate courses in operations management, logistics and supply chain management and general management.

Supplementary materials
Teaching notes are available for educators only.

Subject code
CSS 9: Operations and Logistics.

Design/Methodology/Approach: A rigorous methodological approach was applied to examine core aspects of this subject matter.

Findings: The research yields valuable contributions and highlights key implications for future exploration.

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